Products and Services – Audio Branding

Audio Logo and Brand Identity
The audio logo is a short, distinctive sound that identifies the brand and can be used in different media, such as advertisements and social networks. It is a key element of audio branding, as it helps to instantly identify the brand.
Example of use: End of advertisements, introduction on social networks, opening of events.

General Sound Identity
The overall sound identity encompasses the sound style and tone that represents the brand at any touchpoint. It is a palette of sounds or styles that communicates the brand’s personality and values.
Elements: Establishment of rhythmic patterns, selection of recurring instruments and tones, and style guidelines that define the sound identity.
Example of use: Video background, event ambiance, telephone call systems.

Audio Branding Style Guide
Document that defines how and where all audio elements should be used, as well as recommended tones and styles. This manual helps ensure consistency in the use of audio branding.
Content: Guidelines on the use of each audio element, volume recommendations, combinations with voices, and use of audio in different media.
Example of use: To guide marketing and creative teams when producing future content

Main Brand Track
A complete musical theme that encapsulates the essence of the brand. It can be 1 to 3 minutes long, ideal for long media such as institutional or commercial videos.
Example of use: Long promotional videos, background in corporate presentations or events.

Soundtracks for Social Media
Short, engaging pieces that maintain the brand’s sound style and are easily recognizable.
Types of pieces:
Stingers: Very short clips (1-3 seconds) for transitions or post endings.
Loops: Repetitive sound or music fragments (5-10 seconds) to use in backgrounds.
Soundbytes: Short musical phrases or effects to highlight events or launches.
Example of use: Social media posts, Reels, TikToks

Sounds for Interaction in Applications
A series of sounds that enhance the user experience in the brand’s app, aligned with the overall sound identity. This includes sounds for notifications, buttons, and alerts.
Example of use: Interaction sounds in mobile apps, games, or brand websites

Adapted Sound Identity
Adaptations of the main audio branding that can be modified for special events or seasonal campaigns without losing the core identity.
Example of use: Christmas versions, summer ringtones, editions for specific campaigns.

Branded Content for Podcasting or Radio
Background music, intros, and transition elements specifically designed for podcast or radio content, if the brand produces or plans to produce in this format.
Opening jingles, background music in interview segments, episode endings

Additional Contents and Services
Moodboard: A collection of images, colors, textures, and sounds that inspire the sound identity.
Storyboard: A visual script that shows how the sound identity will be used in different applications.
Prototypes: Preliminary versions of the sound elements to listen to and evaluate.
Transition sounds: Sound effects to separate different sections of a video

How do we do it?

Development of sound identity
Sound Concept: Creating a concept that captures the essence of the brand and is memorable.
Sound Style Guide: A document that sets out guidelines for the use of sound elements across all brand touchpoints.
Main Track: A piece of music that represents the brand as a whole and is used in different formats.
Logo: A short, catchy sound that quickly identifies the brand.
Brand Sounds: Custom sound effects that reinforce the sound identity.
Sound Library: A collection of additional sounds that can be used in different applications.

Comprehensive brand analysis
Research: Deepening of the brand’s history, values, mission and vision.
Target audience: Definition of the audience you want to reach with the sound identity.
Competition: Analysis of the sound identities of similar brands to identify opportunities for differentiation

Application of sound identity
Social Media: Creative ideas for using the sound identity across different platforms (TikTok, Instagram, etc.).
Advertising: Concepts for ads and advertising campaigns that incorporate the sound identity.
Events: Creation of proposals for events and presentations that use the brand’s music and sounds.
Customer Experience: Integrating the sound identity into the customer experience across all touchpoints (phone, physical stores, etc.)

Write to us

Mauricio Candussi – 970 Music & Audio